• Business Online Comments Off

    When looking for marketing companies or trying to market your business here are the three keys to your golden egg. Your prospect must know you, like you and trust you to do business with you. That is pretty easy to understand, right? Then why is it that so many marketers are constantly missing the boat? So, lets expand on those three keys and later on we’ll uncover the real issue.

    1. People like routine events. In general, prospects feel comfort with familiarity. There is always a bit of tension when going to a place for the first time. We feel nervous and uneasy when we don’t know what to expect.
    Whether shopping in a store for the first time or going out on a blind date, that uneasiness will keep your guard up and it’s more difficult to make a transaction the first time you meet. A lot of marketers miss this. They spend
    a lot of time and effort getting the prospect into Continue reading »

    Tags: , , ,

  • Business Online Comments Off

    Local Business listings can have a dramatic positive effect on the amount of exposure your company receives via the internet. Small businesses can compete with larger and better-funded companies by focusing their internet marketing strategies on local customers that use major search engines in order to find the services and products they need.

    Where to List Yourself

    Google, Yahoo and MSN/Bing currently dominate the online search engine market. Therefore, it is important that you list your business with all three of these search Continue reading »


  • E-Mail Marketing Comments Off

    If your business is not capitalizing on effective internet marketing, you are likely losing a significant amount of revenue. According to Jupiter Research, 93 percent of U.S./Canada internet users consider e-mail their top online activity. In only a short period of time you can reduce your advertising costs and marketing efforts and increase your online revenues drastically. Email marketing is one of the most powerful marketing tools available for communicating and developing relationships.

    Both advertising and marketing will allow you to further your company’s profits and overall expansion. If your business is not capitalizing on effective internet marketing, you could be losing a ton of possible revenue. Many people still don’t recognize the “hidden goldmine” that email marketing represents for their internet business. Your website, regular emails and other communications should also provide opportunities for your customers to introduce their friends and family. This cost-effective alternative of direct advertising can be used to reach the targeted group much more effective. Because of advances in technology and globalization, you never know in what form competition will emerge to attract your customers.

    These difficult economic times demands that you arm yourself with the best business strategies for customer attraction available today. Deciding how much your advertising should cost – including how much should be invested to increase sales – and how that amount should be allocated is completely up to you. Consumers who once relied on newspapers and fliers to make purchasing decisions are now using the internet as their primary information source. The internet is by far the best and most economical way to advertise today, if you know what you are doing. A steady flow of warm, qualified prospective customers is literally the lifeblood of every business. More and more businesses are realizing the benefits of using email to boost sales, reduce expenses, and to connect with customers or potential customers. Too many small businesses inadvertently put up walls instead of opening doors to new business.

    An industry that boasts $100 billion per year, targeted email campaigns works better than ad agencies are willing to admit. Email marketing is an art and it involves various process and strategies to make the purpose successful. Experts agree and evidence abounds that profitability is all about creating loyal customers and driving repeat business. Every dollar you spend on marketing can, and should, return multiples of itself.

    The importance of using the internet to achieve competitive advantage has been well-documented. Making money on the Internet today is a big time challenge. Your customers are going are going to derive that you are striving to make things better for them. It’s up to you to project an image of experience, quality, dependability, excellent customer service, and/or value to your prospective customers in order to win their confidence. Email promotion internet marketing should be a vital part of your marketing plan. You must channel your efforts and resources into the things that will produce the greatest results.

    It’s true, making your advertising and marketing materials more effective is simply one of the best ways to increase sales – and profit.

    Bookmark & Share


  • Do you have an avalanche of customers knocking down your door and begging you to sell them your products? If not, we can show you how.
    The most powerful marketing medium known to man is at your figure tips. Now you have the ability to grow you business in geometric proportions.

    Fact: Over 80% of people go to the internet first to find your company and information on the product/services before they go into (contact) the store/company.

    Fact: In 1998, it was estimated that there was roughly 400 million people using the internet. Today there are roughly 1.5 billion people using the World Wide Web.

    The reason I bring this up is because the internet is the future and if you do not have a strong presents on the net then your business will be left behind.
    People are buying on the internet now

    10 years ago people wondered if the internet would even make it. They wondered if it might flop because all they could do was send emails and what’s so big about that? Look how far we’ve come.

    Today, if your business is not on the internet, it is likely that you are unwittingly dooming your whole business to failure.

    Someone at some point will come along and sell the service you have online, with a coupon, and since people shop online and you’re not there, you are no longer competition for that business.

    That hurts.

    But it is reality.

    Last year $198 billion was spent online.

    The internet has changed the face of business forever. It does not matter how big or small your business is, the internet provides the must powerful way to stay top of mind with your customers. Online search has been proven to be the first thing people do when they are looking for businesses. Promote your business online via creating content areas on your website that would attract users and position your business and brand as a source of valuable knowledge. Too many companies often do not take the time to study how they can create their own strong online presences. If you don’t promote your business and promote it effectively and in different ways to your competitors, it will eventually dry up – no matter how good your product or service is. Any business can use the internet for sales and lead generation. Search optimization will increase website traffic by helping your target market to easily find you on the search engines.

    Offline marketing usually consists of the traditional yellow page listings, flyer advertising or the use of mailer value-packs where your ad is buried in with a hundred others competing for the readers attention. Everyday more and more people turn to the Internet to find information about products and services on your business. There are literally thousands upon thousands of hidden pockets of buyers, waiting on the Internet for someone to discover them and sell them products and services as well as collect their money! When most companies decide to promote their business online the only thing they think they need is a website. Social media marketing gets a lot of attention these days, and with good reason. No matter where you’re at, it’s always good practice to update your business, and taking action to improve your business operations. Good marketing will dictate how many customers will arrive, view your web site, and possibly buy the products or services that you offer. If you can figure it out, it gives you the ability to spend your time, not your money, advertising your business.

    If you’re like most business owners or marketers, you’re probably working hard to increase your lead generation while at the same time lowering your marketing costs. Whereas many small companies may have difficulties in implementing the same advanced technologies of larger firms but this has all changed thanks to the internet. All levels of companies are able to enhance online marketing strategies and create a unique firm image. A web site can be a very powerful tool to promote your business. The Internet is new enough that very few people really know how to apply it to traditional business and get a good return on investment. How well a company is portrayed online can help or hurt their brand. Your website must specifically ask online visitors to take a desired action that ultimately leads them to your door step begging to sell them what you have.