• 07Jul

    Brampton SEO – Search Engine Optimization

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    SEO – Search Engine Optimization

    The art and science of improving a web site’s rankings in the Search Engine Results Pages (SERPs)

    Crawl
    What spiders do – they crawl the web by harvesting links leading from one web page to another in order to discover as many pages as they can.

    Link
    An image or piece of text that, when clicked on, takes you to another page on the web.

    SERPs – Search Engine Results Pages
    The pages of results that appear after a search is made.

    Algorithm
    The secret formula that a Search Engine uses to determine which web pages it will rank for any particular search and in what order those pages will appear in the SERPs.

    Page Rank
    Google’s measure of the relative value of a web page as compared to all of the other pages on the internet. Page Rank goes from 0 to 10, with 10 being the highest.

    META Tags or what are officially referred to as Metadata Elements, are found within the <head></head> section of your web pages. The keyword metatag element is not currently not considered relevant by the large indexing search engines. Elements containing full sentences are given the most weight. The following is a partial list of metadata elements that may be used in the overall site structuring, organization, and search engine marketing strategy.

    There are HTML Comments (look for this <!– Comment Here –>) in the source code to help you understand the metadata elements referenced in this series of topics.

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  • 07Jul

    Internet Marketing – The Three Keys To Your Golden Egg

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    When looking for marketing companies or trying to market your business here are the three keys to your golden egg. Your prospect must know you, like you and trust you to do business with you. That is pretty easy to understand, right? Then why is it that so many marketers are constantly missing the boat? So, lets expand on those three keys and later on we’ll uncover the real issue.

    1. People like routine events. In general, prospects feel comfort with familiarity. There is always a bit of tension when going to a place for the first time. We feel nervous and uneasy when we don’t know what to expect.
    Whether shopping in a store for the first time or going out on a blind date, that uneasiness will keep your guard up and it’s more difficult to make a transaction the first time you meet. A lot of marketers miss this. They spend
    a lot of time and effort getting the prospect into their store or on their web site but if the customer does not make a purchase (which is most likely) then when that prospect walks out the door they are gone for good. All
    that money spent on advertising and building a site/store is wasted.

    2. People want to be around others like them. We all gravitate to others that are like us. Others that have the same interests, views, struggles, likes and dislikes.   We all want to be around others that understand what we’re going
    through. This is why you need to spend time understanding your prospects and understanding the pains that they’re going through. You need to make it all about your prospects.  Find out what they ardently desire and then match a series of products to their needs then you may have found more then one golden egg.

    3. People MUST trust you to do business with you. The question in your prospects mind is ‘will this product work for me’? How do they gauge that? Through PROOF of your product working for others that are just like them.

    Here Is The Formula To Your Success

    (Prospect Must) Know You + Like You + Trust You = Your Success

    The SINGLE greatest and easiest method to develop rapport is constructing a list. The most costly mistake that a marketer could make is not developing a list. Just think about it. How much time and/or money did it take to get that prospect to your website? If that customer does not buy anything then when they leave they’re gone for good. In the world of internet marketing, if you have a conversion rate of 1% to 3% that is considered a successful campaign. So, what happens to all the rest? In some cases, an oversight like this could
    be the breaker in your business venture. List building is the greatest way to nurture your prospects. By building a list you’re focusing on the long term value of your customers. Whether you want to make $10,000 dollars
    a month or $10,000 dollars per day building a list of potential customers is one of the best methods to achieve that goal.

    Fact: The industry average for e-mail marketing is 1$ spent to very $45 earned. NO OTHER FORM OF MARKETING COMES ANYWHERE CLOSE TO THAT RETURN ON INVESTMENT (R.O.I)

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  • 07Jul

    The Value Of Local Business Listings For Small Business

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    Local Business listings can have a dramatic positive effect on the amount of exposure your company receives via the internet. Small businesses can compete with larger and better-funded companies by focusing their internet marketing strategies on local customers that use major search engines in order to find the services and products they need.

    Where to List Yourself

    Google, Yahoo and MSN/Bing currently dominate the online search engine market. Therefore, it is important that you list your business with all three of these search engines. You do not even need a company website in order to list your business for locals to see, although it would be wise to invest eventually in a website, where prospective customers can get the full flavor of what you have to offer.

    You may also want to list yourself with smaller search engines that do not get as large of a volume as the major competitors. This will allow you to target customers in a less competitive environment, where your local company can stand out as a big fish in a little pond.

    The Benefits of Listing

    When you choose to add your business to the local listings for search engines, the benefits are enormous and multi-faceted. For one thing, you will greatly improve your exposure amongst new prospective clients that you would not have reached any other way. Essentially, you will be securing a large amount of advertising for your small business at a fraction of the cost of tradition media alternatives such as television and radio.

    If you have a website, your local business listings can generate a great deal of traffic, comprised of first-time visitors from within your target niche. This can translate to increased sales and grassroots growth that can exponentially increase your client base.



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  • 07Jul

    The Importance Of E-Mail Marketing And How It Will Increase Customers, Sales And Profits And Decrease Advertising Expenses

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    If your business is not capitalizing on effective internet marketing, you are likely losing a significant amount of revenue. According to Jupiter Research, 93 percent of U.S./Canada internet users consider e-mail their top online activity. In only a short period of time you can reduce your advertising costs and marketing efforts and increase your online revenues drastically. Email marketing is one of the most powerful marketing tools available for communicating and developing relationships.

    Both advertising and marketing will allow you to further your company’s profits and overall expansion. If your business is not capitalizing on effective internet marketing, you could be losing a ton of possible revenue. Many people still don’t recognize the “hidden goldmine” that email marketing represents for their internet business. Your website, regular emails and other communications should also provide opportunities for your customers to introduce their friends and family. This cost-effective alternative of direct advertising can be used to reach the targeted group much more effective. Because of advances in technology and globalization, you never know in what form competition will emerge to attract your customers.

    These difficult economic times demands that you arm yourself with the best business strategies for customer attraction available today. Deciding how much your advertising should cost – including how much should be invested to increase sales – and how that amount should be allocated is completely up to you. Consumers who once relied on newspapers and fliers to make purchasing decisions are now using the internet as their primary information source. The internet is by far the best and most economical way to advertise today, if you know what you are doing. A steady flow of warm, qualified prospective customers is literally the lifeblood of every business. More and more businesses are realizing the benefits of using email to boost sales, reduce expenses, and to connect with customers or potential customers. Too many small businesses inadvertently put up walls instead of opening doors to new business.

    An industry that boasts $100 billion per year, targeted email campaigns works better than ad agencies are willing to admit. Email marketing is an art and it involves various process and strategies to make the purpose successful. Experts agree and evidence abounds that profitability is all about creating loyal customers and driving repeat business. Every dollar you spend on marketing can, and should, return multiples of itself.

    The importance of using the internet to achieve competitive advantage has been well-documented. Making money on the Internet today is a big time challenge. Your customers are going are going to derive that you are striving to make things better for them. It’s up to you to project an image of experience, quality, dependability, excellent customer service, and/or value to your prospective customers in order to win their confidence. Email promotion internet marketing should be a vital part of your marketing plan. You must channel your efforts and resources into the things that will produce the greatest results.

    It’s true, making your advertising and marketing materials more effective is simply one of the best ways to increase sales – and profit.



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  • 07Aug

    Video Marketing For Your Business

    Video Comments Off

    This is an idea of a marketing video that you could have for your own company driving traffic to your web sites

    The future of video marketing is very bright due to the fact that this multi media tool is becoming quite popular among online community.  The stage has been set for brands and brand managers to take advantage of what new technology has to offer. Video marketing has been available to promote and engage people of interest for some time now. The only limitation to the individual or person marketing a product or solution is the amount of creative effort that will be put in video marketing project.

    Business owners and marketing professionals need to take advantage of the future of video marketing. Using the new technology to enhance their business model will prove to be a great asset to the online success of their business in the future. With the invention of web communities such as YouTube and Broadcaster anyone with a worthwhile solution to market is likely to have a successful outcome with distributing their marketable video project.

    The features for the future of video marketing include visual content and creative design. Designing a campaign around video marketing can seem very time consuming and costly. The future of video marketing calls for an innovative solution that is cost effective as well as visually stimulating. Marketing campaign have to have specific purposes and the medium of video marketing enables the average business or individual offering a service or solution a level playing field for competing against other businesses that may have an unlimited amount of resources.

    With this new era of video marketing the future of video marketing looks to be more and more competitive as time moves along. It seems as if every month a new marketing campaign is released with some new type of marketable video feature that catches the eyes of consumers or persons with an interest in the product or solution that is being marketed due to the advancement of video marketing techniques.

    With editing, special effects, and production layouts the future of video marketing does not have to be talked about in the past tense any longer, the future for marketing via video production is here and in the now.

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