SEO – Search Engine Optimization
The art and science of improving a web site’s rankings in the Search Engine Results Pages (SERPs)
Crawl
What spiders do – they crawl the web by harvesting links leading from one web page to another in order to discover as many pages as they can.
Link
An image or piece of text that, when clicked on, takes you to another page on the web.
SERPs – Search Engine Results Pages
The pages of results that appear after a search is made.
Algorithm
The secret formula that a Search Engine uses to determine which web pages it will rank for any particular search and in what order those pages will appear in the SERPs.
Page Rank
Google’s measure of the relative value of a web page as compared to all of the other pages on the internet. Page Rank goes from 0 to 10, with 10 being the highest.
META Tags or what are officially referred to as Metadata Elements, are found within the <head></head> section of your web pages. The keyword metatag element is not currently not considered relevant by the large indexing search engines. Elements containing full sentences are given the most weight. The following is a partial list of metadata elements that may be used in the overall site structuring, organization, and search engine marketing strategy.
There are HTML Comments (look for this <!– Comment Here –>) in the source code to help you understand the metadata elements referenced in this series of topics.
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