We believe the key to a well thought out marketing plan begins with 2 major components.

1. Understanding your competitors
2. Understanding your customer’s inner thoughts, fears, hopes and dreams

Your competitors…

The internet’s greatest asset and its’ greatest liability is the “Fact” that nothing is hidden! The only difference is some of us know how to extract our competitor’s information and the majority of us do not. The facts are that success leaves behind breadcrumbs. By reverse engineering your competitor’s success you can uncover their entire lead generation and sales funnel activities. Often times your channel leaders will have spent 10’s of thousands, perhaps even millions of dollars to structure those funnels. Using free spy tools such as Alexa and dozens more can give you an unfair advantage. Your objective in research is simple yet highly complex. Your competitors systems must be understood well enough to pre-empt their every move assuring your campaigns of dominate success in any vertical of your market that you decide to attack.

Your Customer’s…

The absolute fastest method to make money is by:

1. Identifying your most profitable target audience
2. Ask your target audience what their greatest needs and wants are
3. Give your target audience “exactly” what they asked for

A simple concept that when explored can be very powerful for any business. So, the question is how?

How do you find your target audience?

By using spy tools such as Alexa you can skillfully uncover the “Demographics” of your top competitor’s best customers. Through this FREE and easy to use tool you’ll know your customer’s age, gender, education, if they have children, and their browsing habits. There are far more powerful spy tools then Alexa, yet look at the data that you can uncover!

How do you uncover your target audience’s needs and wants?

By surveys … The objective here is the gather your target audience into focus groups and ask them key questions such as what their greatest problems are regarding your products and or services. This market research is easily achieved through Sabree Media’s – “Audience Logic” were we gather these groups together online and ask your company’s most important questions. By not using incentives with these focus groups you can uncover information that is honest and could completely change the direction of your marketing efforts.

Give them what they want…

Through this process you’ve found your core customer, you then found what they wanted and how they preferred to have it packaged. The final step is implementation. Give your customers what they want and how they asked for it. This simple system all but guarantees your success in business…

Generally speaking most of our customers need this process explained in greater details. Contact us today and we’ll answer your deepest questions in our face to face meeting.

The future of video marketing is very bright due to the fact that this multi media tool is becoming quite popular among online community.  The stage has been set for brands and brand managers to take advantage of what new technology has to offer. Video marketing has been available to promote and engage people of interest for some time now. The only limitation to the individual or person marketing a product or solution is the amount of creative effort that will be put in video marketing project.

Business owners and marketing professionals need to take advantage of the future of video marketing. Using the new technology to enhance their business model will prove to be a great asset to the online success of their business in the future. With the invention of web communities such as YouTube and Broadcaster anyone with a worthwhile solution to market is likely to have a successful outcome with distributing their marketable video project.

The features for the future of video marketing include visual content and creative design. Designing a campaign around video marketing can seem very time consuming and costly. The future of video marketing calls for an innovative solution that is cost effective as well as visually stimulating. Marketing campaign have to have specific purposes and the medium of video marketing enables the average business or individual offering a service or solution a level playing field for competing against other businesses that may have an unlimited amount of resources.

With this new era of video marketing the future of video marketing looks to be more and more competitive as time moves along. It seems as if every month a new marketing campaign is released with some new type of marketable video feature that catches the eyes of consumers or persons with an interest in the product or solution that is being marketed due to the advancement of video marketing techniques.

With editing, special effects, and production layouts the future of video marketing does not have to be talked about in the past tense any longer, the future for marketing via video production is here and in the now.

The art and science of improving a web site’s rankings in the Search Engine Results Pages (SERPs)

Crawl
What spiders do – they crawl the web by harvesting links leading from one web page to another in order to discover as many pages as they can.

Link
An image or piece of text that, when clicked on, takes you to another page on the web.

SERPs – Search Engine Results Pages
The pages of results that appear after a search is made.

Algorithm
The secret formula that a Search Engine uses to determine which web pages it will rank for any particular search and in what order those pages will appear in the SERPs.

Page Rank
Google’s measure of the relative value of a web page as compared to all of the other pages on the internet. Page Rank goes from 0 to 10, with 10 being the highest.

META Tags or what are officially referred to as Metadata Elements, are found within the <head></head> section of your web pages. The keyword metatag element is not currently not considered relevant by the large indexing search engines. Elements containing full sentences are given the most weight. The following is a partial list of metadata elements that may be used in the overall site structuring, organization, and search engine marketing strategy.

There are HTML Comments (look for this <!– Comment Here –>) in the source code to help you understand the metadata elements referenced in this series of topics.

1. People like routine events. In general, prospects feel comfort with familiarity. There is always a bit of tension when going to a place for the first time. We feel nervous and uneasy when we don’t know what to expect.
Whether shopping in a store for the first time or going out on a blind date, that uneasiness will keep your guard up and it’s more difficult to make a transaction the first time you meet. A lot of marketers miss this. They spend
a lot of time and effort getting the prospect into their store or on their web site but if the customer does not make a purchase (which is most likely) then when that prospect walks out the door they are gone for good. All
that money spent on advertising and building a site/store is wasted.

2. People want to be around others like them. We all gravitate to others that are like us. Others that have the same interests, views, struggles, likes and dislikes.   We all want to be around others that understand what we’re going
through. This is why you need to spend time understanding your prospects and understanding the pains that they’re going through. You need to make it all about your prospects.  Find out what they ardently desire and then match a series of products to their needs then you may have found more then one golden egg.

3. People MUST trust you to do business with you. The question in your prospects mind is ‘will this product work for me’? How do they gauge that? Through PROOF of your product working for others that are just like them.

Here Is The Formula To Your Success

(Prospect Must) Know You + Like You + Trust You = Your Success

The SINGLE greatest and easiest method to develop rapport is constructing a list. The most costly mistake that a marketer could make is not developing a list. Just think about it. How much time and/or money did it take to get that prospect to your website? If that customer does not buy anything then when they leave they’re gone for good. In the world of internet marketing, if you have a conversion rate of 1% to 3% that is considered a successful campaign. So, what happens to all the rest? In some cases, an oversight like this could
be the breaker in your business venture. List building is the greatest way to nurture your prospects. By building a list you’re focusing on the long term value of your customers. Whether you want to make $10,000 dollars
a month or $10,000 dollars per day building a list of potential customers is one of the best methods to achieve that goal.

Fact: The industry average for e-mail marketing is 1$ spent to very $45 earned. NO OTHER FORM OF MARKETING COMES ANYWHERE CLOSE TO THAT RETURN ON INVESTMENT (R.O.I)

Where to List Yourself

Google, Yahoo and MSN/Bing currently dominate the online search engine market. Therefore, it is important that you list your business with all three of these search engines. You do not even need a company website in order to list your business for locals to see, although it would be wise to invest eventually in a website, where prospective customers can get the full flavor of what you have to offer.

You may also want to list yourself with smaller search engines that do not get as large of a volume as the major competitors. This will allow you to target customers in a less competitive environment, where your local company can stand out as a big fish in a little pond.

The Benefits of Listing

When you choose to add your business to the local listings for search engines, the benefits are enormous and multi-faceted. For one thing, you will greatly improve your exposure amongst new prospective clients that you would not have reached any other way. Essentially, you will be securing a large amount of advertising for your small business at a fraction of the cost of tradition media alternatives such as television and radio.

If you have a website, your local business listings can generate a great deal of traffic, comprised of first-time visitors from within your target niche. This can translate to increased sales and grassroots growth that can exponentially increase your client base.

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Both advertising and marketing will allow you to further your company’s profits and overall expansion. If your business is not capitalizing on effective internet marketing, you could be losing a ton of possible revenue. Many people still don’t recognize the “hidden goldmine” that email marketing represents for their internet business. Your website, regular emails and other communications should also provide opportunities for your customers to introduce their friends and family. This cost-effective alternative of direct advertising can be used to reach the targeted group much more effective. Because of advances in technology and globalization, you never know in what form competition will emerge to attract your customers.

These difficult economic times demands that you arm yourself with the best business strategies for customer attraction available today. Deciding how much your advertising should cost – including how much should be invested to increase sales – and how that amount should be allocated is completely up to you. Consumers who once relied on newspapers and fliers to make purchasing decisions are now using the internet as their primary information source. The internet is by far the best and most economical way to advertise today, if you know what you are doing. A steady flow of warm, qualified prospective customers is literally the lifeblood of every business. More and more businesses are realizing the benefits of using email to boost sales, reduce expenses, and to connect with customers or potential customers. Too many small businesses inadvertently put up walls instead of opening doors to new business.

An industry that boasts $100 billion per year, targeted email campaigns works better than ad agencies are willing to admit. Email marketing is an art and it involves various process and strategies to make the purpose successful. Experts agree and evidence abounds that profitability is all about creating loyal customers and driving repeat business. Every dollar you spend on marketing can, and should, return multiples of itself.

The importance of using the internet to achieve competitive advantage has been well-documented. Making money on the Internet today is a big time challenge. Your customers are going are going to derive that you are striving to make things better for them. It’s up to you to project an image of experience, quality, dependability, excellent customer service, and/or value to your prospective customers in order to win their confidence. Email promotion internet marketing should be a vital part of your marketing plan. You must channel your efforts and resources into the things that will produce the greatest results.

It’s true, making your advertising and marketing materials more effective is simply one of the best ways to increase sales – and profit.

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Fact: Over 80% of people go to the internet first to find your company and information on the product/services before they go into (contact) the store/company.

Fact: In 1998, it was estimated that there was roughly 400 million people using the internet. Today there are roughly 1.5 billion people using the World Wide Web.

The reason I bring this up is because the internet is the future and if you do not have a strong presents on the net then your business will be left behind.
People are buying on the internet now

10 years ago people wondered if the internet would even make it. They wondered if it might flop because all they could do was send emails and what’s so big about that? Look how far we’ve come.

Today, if your business is not on the internet, it is likely that you are unwittingly dooming your whole business to failure.

Someone at some point will come along and sell the service you have online, with a coupon, and since people shop online and you’re not there, you are no longer competition for that business.

That hurts.

But it is reality.

Last year $198 billion was spent online.

The internet has changed the face of business forever. It does not matter how big or small your business is, the internet provides the must powerful way to stay top of mind with your customers. Online search has been proven to be the first thing people do when they are looking for businesses. Promote your business online via creating content areas on your website that would attract users and position your business and brand as a source of valuable knowledge. Too many companies often do not take the time to study how they can create their own strong online presences. If you don’t promote your business and promote it effectively and in different ways to your competitors, it will eventually dry up – no matter how good your product or service is. Any business can use the internet for sales and lead generation. Search optimization will increase website traffic by helping your target market to easily find you on the search engines.

Offline marketing usually consists of the traditional yellow page listings, flyer advertising or the use of mailer value-packs where your ad is buried in with a hundred others competing for the readers attention. Everyday more and more people turn to the Internet to find information about products and services on your business. There are literally thousands upon thousands of hidden pockets of buyers, waiting on the Internet for someone to discover them and sell them products and services as well as collect their money! When most companies decide to promote their business online the only thing they think they need is a website. Social media marketing gets a lot of attention these days, and with good reason. No matter where you’re at, it’s always good practice to update your business, and taking action to improve your business operations. Good marketing will dictate how many customers will arrive, view your web site, and possibly buy the products or services that you offer. If you can figure it out, it gives you the ability to spend your time, not your money, advertising your business.

If you’re like most business owners or marketers, you’re probably working hard to increase your lead generation while at the same time lowering your marketing costs. Whereas many small companies may have difficulties in implementing the same advanced technologies of larger firms but this has all changed thanks to the internet. All levels of companies are able to enhance online marketing strategies and create a unique firm image. A web site can be a very powerful tool to promote your business. The Internet is new enough that very few people really know how to apply it to traditional business and get a good return on investment. How well a company is portrayed online can help or hurt their brand. Your website must specifically ask online visitors to take a desired action that ultimately leads them to your door step begging to sell them what you have.